This is the case study of Patriot SARMs, a SARM‑focused supplement brand built from the ground up with an emphasis on research‑grade compounds and full U.S. compliance.
Patriot SARMs is a U.S.‑based SARM and peptide supplement brand launched from zero. We developed its brand identity, optimized its online store, and executed a data‑driven marketing strategy to establish credibility and drive conversions in a highly regulated space. To date, Patriot SARMs has achieved rapid traction and steadily climbing ROAS in a crowded market.
Launching Patriot SARMs presented multiple technical and marketing hurdles:
Ad Account Restrictions & Meta Policy Challenges
Navigating Facebook and Instagram’s strict policies around supplement ads while still reaching target buyers.
Inaccurate Conversion Tracking
Pixel misfires and data loss hampered our ability to optimize campaigns effectively.
High Cart Abandonment Rates
Customers dropping off at checkout due to a multi‑step process and lack of trust signals.
Site Performance & Plugin Conflicts
Slow load times and conflicting Shopify apps led to poor user experience and exit intent.
Underperforming Audiences
Broad targeting yielded low engagement and wasted spend on non‑buyers.
Weak Brand Trust Elements
A generic UI, absence of clear research‑grade certifications, and minimal social proof undermined purchase confidence.
Payment Failures & Declines
Limited gateway options resulted in transaction errors and lost sales.
To tackle these challenges for Patriot SARMs, we executed an integrated strategy across technology, ads, and UX:
Policy‑First Creative Review: Revised all ad copy and imagery to align with Meta’s supplement guidelines.
Backup Accounts & Rotations: Established secondary ad accounts and varied creative sets to prevent account flags and sustain reach.
Advanced Shopify + GTM Setup: Reinstalled Meta Pixel through Google Tag Manager, ensuring all purchase and add‑to‑cart events fired accurately.
Implementing Conversions API: Augmented browser‑side tracking with server‑to‑server calls for improved data reliability.
One‑Page Checkout: Consolidated steps into a single, friction‑free page and added trust badges (NSF, GMP).
Abandoned Cart Automation: Deployed a three‑email recovery sequence with discount triggers to recapture leaving visitors.
Plugin Audit & Consolidation: Removed redundant Plugins, migrated critical features to a lightweight theme, and reduced page weight.
Speed Optimizations: Compressed images, deferred non‑critical scripts, and implemented lazy loading to improve load times under 1.5s.
High‑Intent Lookalikes: Created 1% lookalike audiences from past purchasers and high‑value subscribers.
Segmented Retargeting: Served dynamic ads to visitors who viewed specific product pages or added to cart but didn’t convert.
A/B Testing: Continuously tested headlines, hero creatives, and CTAs to refine messaging.
Research‑Grade Badges: Prominently displayed lab‑certified purity badges and third‑party test results on product pages.
Social Proof Modules: Integrated real‑customer video testimonials and star‑rating widgets to boost credibility.
