Hermetica Peptides website was packed with compliance risks — human imagery, human-use language, non-compliant categories, and lifestyle bottle mockups. We stripped it to the studs and rebuilt everything from scratch.
BodyLab is a research peptide brand dedicated to providing high-purity compounds for scientific and research use. Operating in one of the most heavily regulated ecommerce categories, compliance is non-negotiable for sustainable growth.
The Problem
Hermetica Peptides came to us with a fully built website that was unusable from a compliance standpoint. Before a single ad could run, the entire site needed to be torn down and rebuilt to meet research-market standards
The site featured lifestyle photos of people using products — a direct implication of human use that violates research-market standards.
Product categories used clinical and outcome-based groupings (e.g. 'Fat Loss', 'Muscle Growth') that implied therapeutic intent.
Lifestyle bottle mockups with dosage cues and human-benefit language were embedded across product pages and the homepage.
Every product description, FAQ, and blog post contained benefit claims, dosage guidance, and outcome framing — all non-compliant.
Our Approach
Every element of PepLab’s website was audited, stripped, and rebuilt from scratch. Our compliance, design,
We ran a page-by-page audit of every URL — product pages, categories, blog posts, FAQs, and homepage sections.
Every violation was documented against research-market advertising standards before a single word was rewritten.
All human imagery was removed entirely. Lifestyle bottle mockups were replaced with clean, neutral product renders.
Non-compliant categories were restructured to neutral, research-appropriate naming conventions with no outcome or
benefit framing.
Every product description, category page, blog article, and FAQ was rewritten from the ground up. All human-use
language, dosage guidance, benefit claims, and outcome framing was removed. Copy was replaced with precise,
research-oriented language — minimal, compliant, and effective.
Outcomes
Hermetica Peptides went from a site that couldn’t run a single ad to a fully rebuilt, research-compliant website — in 6
weeks. Every page. Every image. Every word.
We’ve done it before. We’ll do it again — faster
