This is the case study of ApexAmino, a peptide brand built from zero with a focus on high-purity research compounds and U.S. compliance.
ApexAmino is a U.S.-based peptide brand launched from scratch, focused on high-purity research peptides. We built the brand identity and marketing strategy to drive trust and conversions. Today, it’s gaining strong traction in the competitive research market.
Launching ApexAmino involved navigating several technical and marketing challenges:
Ad Account Restrictions & Meta Policy Violations
Managing strict Facebook and Instagram ad policies while maintaining reach and compliance.
Pixel Tracking Issues
Resolving data disruptions that impacted accurate tracking and campaign optimization.
Abandoned Carts & Incomplete Checkouts
Identifying and fixing friction points in the checkout process to recover lost sales.
Plugin Malfunctions
Addressing store stability issues caused by conflicting or outdated Shopify plugins.
Low ROAS from Poor Audience Targeting
Enhancing targeting strategies to improve return on ad spend and campaign effectiveness.
Weak UI/UX Design
Redesigning the interface to increase user engagement, trust, and conversions.
Payment Gateway Failures
Fixing transaction errors and declined payments that were causing revenue loss.
To overcome the roadblocks faced by ApexAmino, we implemented a results-driven approach across tech, ads, and user experience:
Ad Account & Meta Policy Compliance
Leveraging our experience with previous brands, we carefully revised ad creatives and landing pages to comply with Meta’s advertising policies. Multiple backup ad accounts and creative rotations were implemented to avoid restrictions.
Pixel Tracking Fixes
Reintegrated Meta Pixel using advanced Shopify + GTM setup for accurate event tracking. Added CAPI (Conversions API) for better data reliability.
Checkout Optimization
Streamlined the checkout flow using WooCommerce-compatible upsell plugins, trust badges, and autofill features. Also set up automated email recovery for abandoned carts to boost conversion and reduce drop-offs.
Plugin & Theme Stability
Audited and replaced unstable plugins, improved load speed, and used a lightweight Shopify theme to reduce customer drop-off.
ROAS Improvement via Smart Targeting
Built laser-focused audiences using customer data, lookalikes, and retargeting. Paired this with A/B testing on creatives and copy to improve performance.
Payment Gateway Fixes
Integrated our custom payment methodprocessors and enabled backup gateways to reduce decline rates and ensure smooth checkout.
