This is the case study of Zen Amino, a peptide brand built with a mission to combine science-backed research peptides with a wellness-driven customer experience and minimalistic branding.
Zen Amino approached us with a vision to stand out in the peptide space through a clean, lifestyle-friendly brand that appealed to both researchers and wellness professionals. While their formulas were top-tier, they lacked visibility, a scalable ad framework, and consistent revenue growth.
Launching and scaling Zen Amino presented a fresh set of challenges, distinct from our other clients:
Overly Minimal Branding Caused Buyer Confusion
The wellness-inspired design lacked clarity on what Zen Amino actually offered—researchers weren’t connecting with the messaging.
Low Repeat Purchase Rate
Despite good first-time sales, very few customers were coming back to reorder, hurting customer LTV and overall ROI.
Lack of Educational Content
Customers weren’t sure how to use certain compounds, leading to support overload and poor conversion on new SKUs.
High Ad Disapproval Rate on Google Ads
Paid search campaigns were frequently getting flagged due to sensitive keyword overlaps in the peptide/supplement space.
Trust Gap from Lack of Third-Party Validation
While the brand emphasized purity, it lacked on-site lab certifications, reviews, or third-party endorsements to build credibility.
Slow International Checkout
Global customers experienced high cart drop-off due to limited shipping options and confusing duties/tax messaging.
To position Zen Amino as a credible, high-converting brand in the peptide and research space, we tackled key gaps across marketing, site structure, and post-purchase journey:
Refined the homepage and product descriptions to clearly communicate Zen Amino’s research-grade focus without losing the minimalist tone.
Added a “For Researchers Only” landing gate to meet compliance while clarifying intent.
Created a post-purchase email funnel educating buyers on reordering cycles, compound storage, and safe handling.
Added reorder buttons and dynamic bundles based on previous purchases to increase average order value.
Launched the Zen Amino Lab Blog, covering peptide use-cases, dosage protocols, and FAQs written in simple, compliant language.
Integrated this into email campaigns and remarketing ads for first-time buyers.
Used compliant copywriting with “for research only” disclaimers and shifted to DSA (Dynamic Search Ads) with tightly matched keywords to reduce rejection risk.
Implemented brand-safe sitelinks and filtered ad traffic by region to meet ad policy thresholds.
Added third-party lab results, research-backed citations, and peer testimonials directly to PDPs (Product Detail Pages).
Activated a Yotpo review widget and UGC section to improve perceived authenticity.
Integrated Zonos to display clear duties/taxes at checkout for global buyers.
Added FedEx and DHL express options, along with real-time tracking and delivery estimates.
